IDEALFOOD and the Mediterranean Diet
Owing to its rich cultural heritage and privileged geographical location, Andalusia can be considered as the Mediterranean’s market garden, a bridge between cultures and reflection of a healthy lifestyle. In 2012, the Andalusian agro-food industry generated a turnover of over € 12.000 million, making up 30% of exports and directly employing more than 55.000 people.
Investment in innovation is a driver of wealth for agribusiness, helping the food sector to grow at the same rate and in line with the global market.
The IDEALFOOD alliance is designed to help agro-food companies to be an innovative reflection of the values associated with the Mediterranean diet, allowing their products to achieve better market position.