The impact of globalisation as well as profound social and cultural changes are modifying the eating habits in the majority of the world’s population, fast food and low cost food rapidly becoming the most in demand.

Other factors such as health and sustainability have been relegated to second place, leading to poor eating habits and consequently an unbalanced diet. This has given rise to serious health problems in many developed societies. In some countries, obesity rates have gone up to 35% and metabolic syndromes and cardiovascular diseases have become the main cause of death.

The most important scientific research suggests that the Mediterranean diet is the best way to break this trend due to its nutritional and health properties.

The phenols, vitamins and antioxidants from fruits and vegetables, the bioactive compounds of olive oil, Black Iberian Pigs fed on a diet of acorns as well as DHA and other healthy fish oils, make the Mediterranean diet the best friend of healthy and sustainable eating.

The IDEALFOOD alliance is designed to help agro-food companies to be an innovative reflection of the values ​​associated with the Mediterranean diet, allowing their products to achieve better market position.

IDEALFOOD and the Mediterranean Diet

Owing to its rich cultural heritage and privileged geographical location, Andalusia can be considered as the Mediterranean’s market garden, a bridge between cultures and reflection of a healthy lifestyle. In 2012, the Andalusian agro-food industry generated a turnover of over € 12.000 million, making up 30% of exports and directly employing more than 55.000 people.


Investment in innovation is a driver of wealth for agribusiness, helping the food sector to grow at the same rate and in line with the global market.

The IDEALFOOD alliance is designed to help agro-food companies to be an innovative reflection of the values ​​associated with the Mediterranean diet, allowing their products to achieve better market position.